• Most companies will see results resembling those of brand building, with around 4-6 months to start seeing major results, and growing with time. Your results at the end of 6 months will be easily superceded by results at 12 months.
• In order to be noticed, you have to be on the first page. Websites grew from 50 million 10 years ago to almost a billion today. Find the right long-tail questions or phrases, which actually makes it easier and more effective because when people are looking for something specific, they display buyer’s intent.
• Search engine optimization has evolved from stuffing a bunch of small keywords to creating quality contact with natural language long tail keywords.
Phase 1: Build a strong foundation and develop a winning strategy based on a full website audit and finding the right keywords.
Phase 2: Focus on content creation, including blog posts, articles, company information, FAQ pages, etc.
Phase 3: Add in social media. This will amplify your content and send people straight to your site. Make sure you have a healthy link profile, with low quality links deleted. Engage in PR and media outreach.
You will see steady growth, with your link building nurturing your website’s authority automatically. Ultimately, SEO is the tactic with the best return of investment in the marketing space.